Inclusive communication is not the odd thing out anymore, nowadays. As the world is getting more and more diverse, broad ways of reaching different target audiences are dying to get explored. And to be brutally honest: the road is not an easy one. But then again, neither was building Rome, right? For years, I’ve been delving spiritedly into this topic, discovering fascinating, interesting, revealing insights. And I’m happy to share what I know.
Finally! No need to wait for a specific date or register and hope you’ll be available: the training on Inclusive Communication is online now and ready for you to attend. What can you expect from this training? Let me give you a clear idea of the content:
Why inclusive communication? The first part is centered around movements in our society and why they made inclusive communication an essential skills for professionals. After this first part, you’ll be convinced of its value and ready to go to the next level.
What is inclusive communication? You learn all about the principles of inclusion and the do’s and don’ts on communicating towards a diverse audience. Illustrated by real life examples and cases, you’ll leave this part packed with new insights and perspectives.
How do you get started? I can’t leave you without a little homework now, can I? This last part focuses on things you can do to take your first steps towards inclusive adventures. This is not a training to follow and forget, it’s one that wants to inspire you to take action.
The training consists of a video of 1h40min. After registering, you will have individual access to the video for 3 months. So register now for €124 and watch wherever and whenever you want.
No (inclusive) communication better than the one in real life. After giving quite a lot of lectures – oh, those trembling knees the first times – inspiring a live audience became one of my greatest loves. Whether you’re looking for a guest speaker, an extra panel member or a keynote during your event: I’m your woman.
I enjoy taking listeners on my personal journey, tell them all about inclusive communication and how it opens diverse doors. Not just a theoretical discourse, but experiences just the way they are. Also, you and I can put our heads together to discuss your lecture wishes, tailored to your business. Let there be a brainstorm!
Well, guess what. Society is showing more and more diversity every day. Companies and brands are racking their brains on how to efficiently implement this positive phenomenon into their daily way of working. This podcast helps CEO’s, managers, marketeers, HR-professionals – and every other inclusion fan – to walk the fascinating path of inclusive communication.
‘When people start to recognize themselves in your message, you create more than a once-off connection. You plant the seed of long-lasting loyalty in every way.’
This podcast is about looking at diversity and inclusion from many different angles. Sometimes you only hear me, myself and I; off and on I will be flanked by experts, old friends and unexperienced companies, eagerly to dive into the topic. I promise you episodes about the basics of inclusion, others will lead you through the curious world of strategies and campaigns. In any way, sharing expertise always will result into brighter and broader insights for everyone.
The least I can say about 2021, is that it was a year with quite some thrills, dazzling challenges, crossed business boundaries and the greatest personal happiness ever.
My book most certainly was an important and a bit of a sentimental achievement. I wanted to make valuable information on inclusive communication accessible to an audience as large as possible. I hope it may be a trustworthy guide through the sometimes-bumpy landscape of inclusive communication. It’s not about the creation of all round, vague messages. It’s about detecting the diversity of your target group, respecting its differences, and embracing the similarities.
My book explains strategic approaches for companies and brands to explore the potential of an ‘unknown’ audience and still stay relevant. Magic words for success? Authenticity, courage, and transparency, and you’re off for a fantastic inclusive trip.
Impatient to learn more? You’re only one click away from inviting Inclusieve Communicatie into your life.
‘A book that anyone involved in communication on a professional level should read. Clear and very practical.’ — Minister Sven Gatz
I was born in 1992, graduated at the University of Antwerp as a Master in Strategic Communication. I was passionate about the creative industry, but at the same time flabbergasted by the lack of diversity in the industry. My mission to build a more inclusive society led me towards the entrepreneurship.
I developed a firm vision on marketing and communication in a super diverse world and convinced customers like Brussels Airport, Telenet, KRO-NVRC and BNP Paribas. Very special moment: I landed on Forbes’ 30under30-list for these innovative strategies.
Anno 2020, during the first lockdown, I launched my podcast Wat Zij Wil, where I interviewed the most inspiring female entrepreneurs. A new challenge so enriching, that in the beginning of 2021 the second season went live. This same year, my new podcast All Things Inclusive got to live, with focus on sharing knowledge and expertise related to diversity and inclusion. Small taste? Here you go with the intro.
And isn’t standing still for trees? As I wanted to fulfill my mission of getting inclusion on everyone’s priority list, I started my own agency Inclusified. I support strategically organizations and companies who are dying (not literally) to become familiar with the wonderful world of diversity and inclusivity.
Regularly, I teach Communication Strategies at the Odisee Hogeschool, trying to contaminate graduate students Marketing and Communication Support with my passion for inclusive communication. Besides quite a lot of public speaking, I became an Independent Board Member at Flanders Investment & Trade and the vice president of the Belgian Association of Marketing.
And last but not least, I wrote my first book Inclusieve Communicatie (Pelckmans) in 2021, that really feels like my paper baby.
If there’s still some time for me-time? Oh yeah, there is. It’s all about good planning combining with the right choices. And having a devoted husband helps too.